Ok, so I once read that it takes 21 days to form a habit. I tried to write a story about that a few years ago for a magazine, but couldn’t find why that number of days – 21 – worked so well. Luckily, New York Times business reporter, Charles Duhigg, didn’t give up so easily.
He’s written a book about how to use habits to your advantage titled, The Power of Habit: Why we do what we do in life and business (Random House 2012).
Here’s a quick video about Duhigg’s research on habits, which he’s clearly become an expert on, through his years as a journalist for one of the biggest and most wildly-read papers on Earth.
Hm. If I wrote a book based on my expertise as a fitness reporter, it would probably be something like, “391 ways to work your gluteus maximus and still walk up the stairs” or “484 ways to prepare chicken before AND after your workout” or maybe a memoir called, “How working out and writing about working out can come ‘this close’ to making you cry”….
What would your “expert” book be about?
video via freshbooks.